To promote their newest Google Home Mini Speakers with the size of a donut, which have launched the first days of October 2017, Google opens donut pop-up stores and partners up with bakeries around the US. The donut-shaped speakers feature the voice of a Google’s assistant and are able to perform several tasks due to the incorporation of artificial intelligence.
The team of Flyshionista went to Manhattan, 465 W. Broadway to check-out the stores and to get a proper taste of the exciting consumer experience.
After standing in a queue for a while, which really depends on how lucky you are (we did it for 45 minutes approximately), you walk into a colorful and playful donut shop. Once you have gotten to the counter, you have to ask the Home Mini Speakers a question and the device will reply giving you a cute box where you will find 2 Donuts, or, if you win, 1 Donut and the famous speakers. We talked with people during the day and it seemed that the percentage of participants winning was a rough 25 %, which isn’t bad after all!
In any case you walk out feeling as a winner: the donuts you get are absolutely delicious!