For so many years the fashion industry, and especially the image of models, was based on perfection, skin, which has no wrinkles and a body which never showed signs of stretch marks or cellulite. But what was the message conveyed? Was the industry advocating for a healthy body, or simply selling a dream?
The end of 2017 marked a new beginning for France in the way retouched photos were perceived. After numerous campaigns of famous brands such as Dove, Seventeen magazine, American Eagle Outfitters’ lingerie line “Aerie”, ModCloth and Darling Magazine protested against photographs being retouched, the wake up call is real.
Brands in France now face up to $44,000 of fines if they do not inform their audience that the photograph has been retouched.
But what changed? The reason is that young people are subjected to believing that the pictures they see in magazines are the definition of the perfect body. That alone has lead to 600,000 young people who suffer from eating disorders in France only (Nydailynews, 2017). An even more shocking fact is that statistics show such illnesses come right after car accidents as a cause of death among young people between the age of 15-23 years old.
In 2015 non- retouched photos of Beyonce and Cindy Crawford circled the internet.